Data Overview Report

The State Of Digital Intelligence Technology Adoption, 2023

Invest In Digital Intelligence Technologies To Become Insights-Driven

April 4th, 2023
With contributors:
Oliwia Berdak , Brandon Purcell , Fiona Swerdlow , Joe Stanhope , Emily Pfeiffer , Natalie Schibell , Nicola Shorten , Sam Bartlett

To become insights-driven, companies need to continue to invest in digital intelligence technologies (DIT). And there’s much to do, with the rate of enterprises that have already implemented DIT currently below 60%. We expect this percentage to grow in the next few years, building on strong DIT investments in 2021; as of 2022, customer data platform and product intelligence solutions are two of the most commonly implemented. This report analyzes how specific technology adoption levels differ by region, business model, and particularly by industry, reflecting different needs and priorities.

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