Summary
To become insights-driven, companies need to continue to invest in digital intelligence technologies (DIT). And there’s much to do, with the rate of enterprises that have already implemented DIT currently below 60%. We expect this percentage to grow in the next few years, building on strong DIT investments in 2021; as of 2022, customer data platform and product intelligence solutions are two of the most commonly implemented. This report analyzes how specific technology adoption levels differ by region, business model, and particularly by industry, reflecting different needs and priorities.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).