Report

The State Of European Consumers’ Environmental Expectations And Attitudes

Rebuild Trust By Empowering Consumers To Make Environmentally Sustainable Decisions

March 1st, 2022
With contributors:
Martin Gill, Melissa Chaudet, Rachel Birrell

It is no secret that European consumers are increasingly concerned about the environmental impact of their consumption. However, organizations are falling short of European consumers’ expectations around environmental sustainability, and they are failing to build consumer trust in their claims. Brands must do more to build consumer trust and lower the barriers that prevent consumers from acting according to their values. Read this report to get insights on how you can best serve these demanding but conflicted European consumers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.