Summary
Financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries. The challenges APAC financial services marketers face include complex marketing structures and decision-making processes, poor technology integration, and an inability to act on data. To make their marketing effective, leading financial services firms use data and technology and differentiate with creativity and emotion. B2C marketing leaders at financial services firms in APAC can use this report to compare their marketing efforts and learn from the best practices of successful practitioners.
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