Best Practice Report

The State Of Financial Services B2C Marketing In Asia Pacific

Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

October 2nd, 2023
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Dane Anderson , Tom Mouhsian , Janis Teo , Bill Nagel

Summary

Financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries. The challenges APAC financial services marketers face include complex marketing structures and decision-making processes, poor technology integration, and an inability to act on data. To make their marketing effective, leading financial services firms use data and technology and differentiate with creativity and emotion. B2C marketing leaders at financial services firms in APAC can use this report to compare their marketing efforts and learn from the best practices of successful practitioners.

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