Moments Map, 2021: UK

December 13th, 2021

Julie Ask

With contributors:

Fiona Swerdlow , Alessia Stewart , Gabrielle Raymond

Consumers access internet content and services across an increasing number of devices, platforms, channels, and ways such as touch-, text-, voice-, or gesture-based interfaces. This breadth and complexity challenges brands to deliver a portfolio of digital experiences that meet consumers’ expectations. Forrester’s Moments Map uses a model to help digital experience professionals prioritize how they offer digital experiences to consumers to ensure a balanced and highly utilized portfolio of experiences. The UK is one of nine countries that we evaluated with this model.

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