The State Of Mobile Banking In Europe 2012

Most European banks have now launched their mobile offerings, and customers are steadily adopting mobile banking: 21% of European Net users with a mobile phone now use at least one form of mobile banking. As consumers gain confidence with the channel and smartphone adoption grows, consumers will expect more than basic banking functionality such as account balances and ATMs locators. eBusiness executives face many hurdles just to keep pace with technology innovation and customers' expectations. This report addresses how digital banking teams can drive mobile banking adoption by listening to their customers' needs, focusing on helping customers achieve their goals, integrating mobile banking into wider multichannel strategy, choosing technologies carefully, and using education and security guarantees.