Trends Report

The State Of North American Business Customer Adoption Of IP Telephony And VoIP In 2007

Suppliers Hold The Key To Stimulating Customer Adoption

July 18th, 2007
With contributors:
Christine Ferrusi Ross , Henry Dewing , Francesca Bartolomey

Summary

In 2007, North American enterprises and small and medium-size businesses are continuing to deploy many VoIP technologies and services, but overall year-over-year growth is modest in many cases. Use of and interest in managed VoIP and IP telephony services is also growing modestly. Although many customers anticipate tremendous growth in the deployment of IP telephony, VoIP, and IP videoconferencing over the next two to three years, a number of critical inhibitors could delay migration. Solutions to some of these problems lie in the hands of customers themselves, but many more are the responsibility of suppliers and providers. These include: improving offer reliability; creating attractive packages; simplifying migration from legacy technology; and streamlining the business case. Suppliers and providers that develop creative, customer-focused solutions to these vexing issues will experience an uptake in adoption that their peers will only be able to envy.

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