Data Overview Report

The State Of Sales Compensation 2021

June 25th, 2021
With contributors:
Steve Silver , Michael Belden

Compensation programs are a key driver of sales growth so they are very well established in sales organizations. Companies and reps have learned what to expect from their compensation plans, which has led to a lack of ambition to make changes that move too far from these expectations. An evaluation of rep feedback reveals plan performance gaps that can improve sales performance. In this report, we provide key findings from Forrester’s 2021 State Of Sales Compensation Survey and recommendations for organizations seeking to optimize their compensation plans.

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