Trends Report

The State Of Social Media Marketing In Europe, 2011

Measurement And Staffing Challenges Keep Social From Taking Off

September 19th, 2011
NE
Nate Elliott
With contributors:
David Truog , James McDavid

Summary

As more European consumers use social media, more European interactive marketers are adopting the channel as well. But there are still key challenges to overcome. First, marketers fail to measure the impact of social media marketing, making it hard for them to secure enough budget for the channel. Second, marketers struggle to find the right people and agencies to make their social programs successful. This report gives insight into the reasons behind these challenges and how marketers can overcome them.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.