Trends Report

The State Of Social Technologies In Asia Pacific

Use Of Social Technologies Is Increasing In Enterprises, But Decision-Making Is Fragmented; Vendors Must Engage With Both IT And Business Leaders

October 17th, 2011
With contributors:
Christopher Mines , Michael Yamnitsky

Summary

Corporate IT organizations are struggling to deal with the invasion of multiple consumer-driven social technologies inside corporate firewalls. Employees continue to use these tools — with or without IT's knowledge and approval — to help them improve their performance and do their work more efficiently. Employee adoption is catalyzing many companies in Asia Pacific to proactively use (or at least plan to use) social tools as part of their IT setup, giving users the choice to adopt new tools to improve productivity and hence improve employee satisfaction. This report defines the current and future business models for delivery of social technologies and outlines why vendors must dedicate resources to cater to this growing opportunity in Asia Pacific. It also touches on the current fragmented state of decision-making in organizations and how this is set to change over the next two to three years. Vendor strategists must continue to engage with both IT and business leaders to increase customer awareness about how these technologies help organizations become more productive.

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