The State Of The Insights-Driven Business, 2022

August 24th, 2022

Boris Evelson Vice President, Principal Analyst

With contributors:

Aaron Katz , Srividya Sridharan , Melissa Parrish , Fayzan Sabri , Jen Barton

Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. Technology and data/analytics leaders should understand the state of IDB maturity and use this report as a guide to plan and prioritize investments in IDB capabilities.

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