The State Of The US Online Grocery Shopper

January 13th, 2022

Scott Compton

With contributors:

Summary

Grocery store executives need to understand how their US customers’ expectations for and behaviors around online grocery shopping have changed in the short term and how they will evolve in the long term. US grocery consumers have new expectations for digital engagement, mobile usage in stores, cross-brand shopping, convenience, and last-mile choices. This research explores the state of online grocery in the US with a focus on consumers’ experience and expectations.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.