The Strategic Account Program Maturity Assessment

June 17th, 2022

Steve Silver

With contributors:

Marcel Bourre , Robin Whiting

Summary

A strategic account program aligns resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales, marketing, and partners. An effective strategic account program represents significant investment and requires collaboration across multiple functional groups such as sales, marketing, and customer success. The goals of a strategic account program often include improved customer satisfaction, retention, advocacy, increased product penetration, and increased revenue for a select group of customers.

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