Summary
Forrester defines portfolio marketing as the function that is responsible for helping organizations drive growth and maximize go-to-market performance through audience-centricity. Portfolio marketing encompasses the varying roles (i.e., product marketing, solution marketing, industry marketing, services marketing, segment marketing) that support an organization’s portfolio of offerings. This toolkit aggregates research, frameworks, and tools that help portfolio marketing leaders build, develop, and manage a best-in-class team in support of achieving growth and innovation goals.
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