Essentials Report

The Technology Architect’s Essential CRM Research

Forrester’s Guide To Navigating CRM Research

April 12th, 2024
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Frank Harris

Summary

Customer relationship management (CRM) is a foundational front-office technology that empowers companies to deliver experiences in line with customer expectations. To help business and technology leaders succeed with CRM, they must modernize CRM technologies, deliver CRM solutions that provide value to users, govern and optimize deployments, and manage vendor relationships. This report serves as an overview of the most important reports in our CRM research portfolio.

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