Trends Report

The UK In The Pandemic: How Consumers And Businesses Are Changing

As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind

June 17th, 2020
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Thomas Husson , Nicole Murgia , Luis Deya , Clarissa Skinner


Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the key takeaways to offer a first glimpse of how UK consumers behaviors and attitudes are evolving and what CMOs and UK executives should prepare for in the coming months.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.