Best Practice Report

The XaaS Business Model Shift: A Win-Win For B2B Buyers And Sellers

What B2B Firms Can Learn From The Pivot To SaaS Business Models

May 1st, 2018
With contributors:
Christopher Andrews , Pascal Matzke , James McQuivey, PhD , Ted Schadler , Nigel Fenwick , John Rymer , Mary Shea, PhD , Basak Oztahtaci , Rachel Birrell


The anything-as-a-service (XaaS) business model creates new opportunities for B2B buyers and sellers. Buyers get a better, faster, and more accessible solution; sellers optimize supply and demand and innovate faster. The XaaS shift is well underway in the tech industry, and other B2B industries are now poised to make a similar move. This report shows how the shift impacts buyers and sellers and highlights what B2B CIOs can learn from the past two decades of software-as-a-service (SaaS) transformation in the tech sector.

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