Trends Report

TIER: Technology Is An Engine For Growth, So Budget Accordingly

Fit Tech Investment To Future Growth, Not Current Cost

January 9th, 2023
Christopher Gilchrist, Principal Analyst
Christopher Gilchrist Principal Analyst
Rachel Kwon, Senior Researcher
Rachel Kwon Senior Researcher
With contributors:
Matthew Guarini , Michael Kearney , Anna Synakh , Demi Starks

Summary

Technology is a differentiator that drives growth. As a result, tech budgets shouldn’t be built to manage cost — they should be built to grow. Shifting the budgetary narrative like this helps technology transform from a line item to a differentiator that delivers revenue, operating profit, and net income. This is known as growth accounting. This report forms part of Forrester’s tech insights and econometric research (TIER) series and shows you how to elevate your financial acumen to become a strategic player.

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