Trends Report

Employers Are A Trusted Source Of Information About Coronavirus But Face Competition From Disinformation Campaigns

March 10th, 2020


Employer information about COVID-19 is consumed almost as much as that of print media; employees trust their employers as a source more than they trust governments — and far more than social media sites like Facebook and Twitter. Infrequent employer communication can leave employees vulnerable to disinformation campaigns designed to distort the truth and amplify anxiety; disinformation campaigns will reach your employees and bring about a battle of truth, believability, and reputation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.