Trends Report

Resiliency: In The Face Of The Pandemic, Retail Companies Must Become Adaptive And Agile

April 23rd, 2020
SC
Scott Compton

Summary

Merchants need to account for several difficult challenges: flare-ups and shifting epicenters, variation in local approaches to disease management, and consumer skittishness in resuming old behaviors.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.