Trends Report

Use Operational Messaging To Counter Consumers’ Doubt And Fear During The COVID-19 Pandemic

September 23rd, 2020
Jim Nail, null
Jim Nail
David Novitzky, null
David Novitzky


The COVID-19 pandemic requires B2C marketers to communicate, at times, frequent updates on safety protocols and operational adjustments. Consumers need to know that interacting with your brand, especially in physical stores and branches, will be safe. These operational messages must address enhanced health protocols, anticipate increased consumer expectations for in-person interactions, and offer additional flexibility in policies and fees. For more in-depth help with your messaging strategy, set up an inquiry.

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