Report

Predictions 2021: Consumer

October 16th, 2020

Summary

In 2021, consumers will experience an emotional dividing line between fear and desire. Affluent consumers will expand and fortify their domestic spaces, while their poorer peers will suffer growing public health, economic, and social challenges. Consumers will begin to draw new boundaries around and ascribe new meaning to their communities. Social divisions and isolation will drive consumers to experiment with new forms of consumption and experience, enabled by augmented, mixed, and virtual reality. In this report, we explore Forrester’s predictions for consumers in 2021.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.