Collection: Focus On Content Quality And Remote Engagement To Prepare For B2B Hybrid Events

March 8th, 2021
With contributors:
Caroline Robertson, Jennifer Zhang


For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers will shift to hybrid models that incorporate the most successful elements of virtual but get back to using events to build relationships with customers. This collection of Forrester’s research will help you develop a strategy to optimize your hybrid events and identify where you need additional support from your marketing event management solutions vendors. You can also schedule an inquiry for additional information and more support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.