Summary
The digitalization of the most mundane aspects of life has transformed today's society, giving enterprises a unique opportunity to collect and process vast amounts of data that they can use to win, serve, and retain customers. The technology is there to answer these "age of the customer" dynamics, but the question is whether the typical IT model of developing and running services on a custom-built infrastructure can adapt to this new workload. The ability to constantly adapt business services to customer needs has notably been lacking in the old IT model. The need for flexibility, agility, and speed is forcing the I&O organization to change to a new model. Abstracting the complexity of rigid proprietary infrastructures by using the economy of scale of the cloud and adopting a new service-oriented model is the way forward, but this requires new roles and a new I&O organization.
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.