Summary
Digital businesses must manage, govern, and secure customers' access to systems without hurting the customer experience. As firms increase the digital channels for customer interaction, they also increase the number of potentially confusing consumer authentication experiences. As a result, they're hemorrhaging customers and suffering increased support costs related to password and authentication. This report outlines 10 barriers to authentication success — and how S&R pros can improve online security without sacrificing experience.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).