Trends Report

Top Performers Commercialize Data Through Insights Services

March 6th, 2017
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Elizabeth Cullen , Gene Leganza , Jun Lee , Kara Hartig


The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer insights professionals and their peers understand that others could benefit from their data as well and are increasingly taking their data to market. This report delivers an overview of the current trends in data commercialization: who is buying, who is selling, and what offerings are available — from direct data sales to the delivery of data-derived insight services.

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