Trends Report

Top Research For CIOs: Customer Experience

Help Your Firm Realize The Value Of Superior CX

December 11th, 2018
With contributors:
Sharyn Leaver , Alyssa Danilow


In the age of the customer, the ability to deliver a quality experience to your customers is a key differentiator. Position yourself to be the company that customers love, trust, and come back to, and you will reap the benefits. CIOs are well positioned to partner with other business leaders to drive customer experience (CX) and cultivate customer obsession in the technology function. Read this report to better understand CX and start delivering a strategy that helps your firm win in the age of the customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.