Summary
Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your company must differentiate with technology. To deliver on that customer promise, infrastructure and operations (I&O) leaders must shift their resources to focus on the business technology (BT) agenda — the technology, systems, and processes to win, serve, and retain customers. This report provides I&O leaders with a blueprint for building I&O's customer-obsessed BT agenda by focusing I&O's energy on the customer life-cycle solutions and engagement platform elements that maximize value for customers.
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