Summary
Digital transformation compels sales leaders to benchmark the structure and efficiency of their organizations and prioritize cost-efficient revenue growth as their organizations mature. Successful sales leaders also know that the sales team must continually evolve to meet the changing needs of buyers. This requires them to make the right decisions about the best way to invest available resources. In this report, we share insights from Tracking The True Cost Of Sales Study, which reports how B2B organizations of various sizes allocate and spend their sales budgets, to help sales leaders benchmark their organizations relative to those surveyed.
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