Data Overview Report

Tracking The True Cost Of Sales 2019

October 16th, 2019
Mike Pregler, null
Mike Pregler

Digital transformation compels sales leaders to benchmark the structure and efficiency of their organizations and prioritize cost-efficient revenue growth as their organizations mature. Successful sales leaders also know that the sales team must continually evolve to meet the changing needs of buyers. This requires them to make the right decisions about the best way to invest available resources. In this report, we share insights from Tracking The True Cost Of Sales Study, which reports how B2B organizations of various sizes allocate and spend their sales budgets, to help sales leaders benchmark their organizations relative to those surveyed.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.