Best Practice Report

Tracking the True Costs of Marketing 2016

January 1st, 2018


SiriusDecisions presents updated data on spending and personnel distribution across various marketing functions. During the past two years, B2B marketing budgets have increased as a percentage of revenue. All revenue bands have seen increased investment in systems, tools and outsourced services that provide advanced marketing technology and resource flexibility.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.