Model Overview Report

Transform How You Demonstrate The Impact Of Your Enablement Efforts

Introducing The Forrester B2B Enablement Impact Model

November 17th, 2021
Meta Karagianni, null
Meta Karagianni
With contributors:
Peter Ostrow , Amy Hayes , Jeff Lash , Maria Chien , Jennifer Ross , Helen Gilroy-Powell , Drew Zalucky


Revenue engine leaders must develop the right capabilities across sales, marketing, product management, and customer success functions to support the company’s business objectives. Forrester defines enablement as the systematic approach an organization takes to equip its people with the required competencies to succeed in their roles. Despite recognizing the critical nature of these competencies, revenue engine leaders often lack a holistic approach to demonstrating the effect of enablement efforts. This report outlines an approach that revenue leaders can deploy to demonstrate the impact of enablement efforts.

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