Best Practice Report

Treating Partners as Leads: From Suspect to Qualified

January 1st, 2018


Many suppliers lack a formalized process that systematically moves partners through the early stages of partner recruitment and measures their progress. Suppliers that lack a clearly defined partner profile will struggle to identify and recruit partners that are well suited to take their products to market. Generating leads for channel recruitment requires carefully crafted, multi-touch programs that target specific partners and partner segments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.