Treating Partners as Leads: From Suspect to Qualified

January 1st, 2018

Summary

Many suppliers lack a formalized process that systematically moves partners through the early stages of partner recruitment and measures their progress. Suppliers that lack a clearly defined partner profile will struggle to identify and recruit partners that are well suited to take their products to market. Generating leads for channel recruitment requires carefully crafted, multi-touch programs that target specific partners and partner segments.

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