Trends Report

Trusted Data Sharing: A Modern Framework For Empowering Individuals And Organizations

Emerging Technology Narrows The Trust Gap In B2C Data-Sharing Relationships

September 6th, 2022
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Heidi Shey, Principal Analyst
Heidi Shey Principal Analyst
Stephanie Balaouras, VP, Group Director
Stephanie Balaouras VP, Group Director
With contributors:
Amy DeMartine , Andras Cser , David Hoffman , Michele Goetz , Stephanie Liu , Hailey DiCicco , Peggy Dostie

Summary

With access to troves of personal data, firms have idealistic goals of improving healthcare outcomes, fighting fraud, and delivering unique and personalized services. However, a trust gap between individuals and firms, and between firms and their value-added partners, has led to a hesitation to share data; individuals hold back to safeguard privacy, and firms hold back to shield themselves from the fines and reputational damage that result from scandal. This report outlines a framework and the emerging tech that will narrow the trust gap.

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