Summary
Disjointed customer programs that tactically address demand for references, evidence, and feedback confuse customers, burn them out, and create less-than-ideal experiences. This report helps B2B customer marketers identify the personality traits that loyal customers exhibit and then design a more holistic program around those characteristics. This is an update of a previously published report. Forrester reviews and updates its research periodically for continued relevance and accuracy; we revised this version to factor in new data and more current research.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).