Best Practice Report

Turn B2B Marketing’s Goals Into Metrics For Steering The Business

Selecting And Balancing Metrics For The CMO Dashboard

July 11th, 2023
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst
With contributors:
Cristina De Martini , Laura Cross , Craig Moore , Tyler Orleans , Ellen Lind

Summary

The CMO dashboard is the tool marketing leaders use to drive marketing performance — and a common source of frustration. B2B marketing leaders can reduce their angst by turning to their established marketing plans to enhance the focus, usefulness, and alignment of their CMO dashboard. This report details a best-practice approach to using the principles outlined in Forrester’s Aligned Measurement Process to customize, select, and balance the metrics that make up a CMO dashboard that can offer the deep visibility required to steer B2B marketing performance.

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