Summary
We keep hearing about the magical powers of AI, but for most in B2B, these powers are just starting to be applied beyond account scoring. Despite the proliferation of data in B2B, most organizations still have blind spots in their knowledge of their audience, as well as issues with sales and marketing team performance. The most effective uses of AI in B2B may not be headline-makers, but they use AI’s capabilities to augment and improve human abilities.
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