Best Practice Report

Types Of Customer Interviews For Product Managers

January 1st, 2018

Summary

For product managers, conducting interviews with customers is a powerful way to understand their priorities and preferences and apply these insights to product innovation. In this report, we provide a guide to five common types of interviews that product managers can conduct with buyers or users to drive customer-centric innovation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.