UK Consumers Worry About Their Safety In Various Public Places

UK consumers’ concern for their physical safety in public places varies widely by location, according to Forrester’s June 2023 Consumer Pulse Survey. On the high end of the spectrum, 34% of UK online adults worry about their safety in bars. On the low end, 15% worry in retail stores, banks, and government service centers. For customers, there’s a difference between being safe and feeling safe. Customer experience leaders should use design best practices to ensure that customers feel safe. This data snapshot shows UK online adults’ attitudes toward physical safety in public locations.