Data Snapshot

UK Consumers Worry About Their Safety In Various Public Places

Safety Data On 12 Locations

December 1st, 2023
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
TC
Tyler Castro
With contributors:
Martin Gill , Shayna Neuburg

UK consumers’ concern for their physical safety in public places varies widely by location, according to Forrester’s June 2023 Consumer Pulse Survey. On the high end of the spectrum, 34% of UK online adults worry about their safety in bars. On the low end, 15% worry in retail stores, banks, and government service centers. For customers, there’s a difference between being safe and feeling safe. Customer experience leaders should use design best practices to ensure that customers feel safe. This data snapshot shows UK online adults’ attitudes toward physical safety in public locations.

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