Trends Report

Uncover Unexpected App Insights Through The Crowd

Soccer Moms To Your App's Rescue

June 30th, 2016
JW
John M. Wargo
With contributors:
Martin Gill , Diego Lo Giudice , Jaclyn Galan , Peter Harrison

Summary

Application development and delivery (AD&D) pros make decisions every day on app features and how they work. However, whether those features hit the mark for the majority of users is anybody's guess. Testers validate app functionality prior to release, but it's real user insights into the app that really matter. Crowd testing offers an inexpensive way to gain an outside-in perspective on your app. This report focuses on how AD&D pros use crowd testing providers to deliver the apps that help win, serve, and retain customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.