Understanding Australians’ Interest In Green Finance

Forrester’s Asia Pacific Financial Services Survey, 2022 asked online adults in Australia about a variety of green finance products and found similar, but relatively low, interest in all of them. They show the most interest green home improvement loans, followed by green mortgages and green insurance. Older Australian Millennials are most often interested in green home improvement loans to make their properties more energy-efficient, such as by installing insulation and solar panels. However, this lack of interest in green finance makes Australia’s path to fulfilling its pledge of net zero emissions in 2050 difficult. This is a snapshot of Forrester’s data on Australian online adults’ interest in green finance.