Data Snapshot

Understanding Indians’ Interest In Green Finance Products

Indian Consumers’ Interest In Green Finance Is The Highest In Asia Pacific

November 18th, 2022
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
With contributors:
Oliwia Berdak , Michael Barnes , Aidan Riga , Bill Nagel

Forrester’s Asia Pacific Financial Services Survey, 2022 asked online adults in Indian cities about a variety of green finance products and found that they are most interested in green insurance and green deposit accounts. This is not surprising given that they have experienced the dramatic impact of climate change, including 2022’s extreme heat and 2021’s monsoons, wildfires, and pollution that closed schools and caused food prices to spike. We also found that older Indian Millennials are the most interested in green insurance and green deposit accounts. This is a snapshot of Forrester’s data on metro Indian online adults’ interest in green finance offerings.

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