Trends Report

Understanding The Changing Needs Of The US Online Consumer, 2010

An Empowered Report: How Online And Mobile Behaviors Are Changing

December 13th, 2010
With contributors:
Reineke Reitsma , Erica Sorensen , Michael Munsell

Summary

For the first time ever, the average US online consumer reports spending as much time online as he or she does watching TV offline. Trending data from 2007 shows that while consumers are continuing to expand their online behaviors, they are more selective about what they're doing online. Many behaviors are limited to a select group of users. But as consumers are streamlining their behaviors on the "traditional" Net, they are also increasingly expanding their activities to the mobile Internet. The Technographics® data presented in this report will help market research professionals understand the existing online landscape as well as prepare for where online consumer behavior is headed.

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