Trends Report

Understanding the Needs of New Buyer Personas Is a Top Challenge for CMOs

February 15th, 2018

Summary

B2B CMOs rank targeting new buyers as their top growth strategy. When marketing and selling to new buyers, it’s essential to understand their needs, initiatives and challenges. Marketing leaders must ensure that buyer persona insights are applied throughout the organization to guide messaging, content creation, campaign development and innovation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.