Unleashing The Future Of Sales Operations With Technology-Enhanced Insights

The perception of, and value delivered by, the modern B2B sales operations function are shifting from a focus on cost control and administration to driving transformation across the revenue engine. This shift is part of ongoing, dynamic changes occurring within B2B organizations as they respond to internal and external forces: First, B2B buyers are continuing to embrace a digital-first approach to purchasing decisions; second, executives, board members, and investors increasingly expect predictable, profitable revenue growth; and third, sales technology is rapidly evolving to deliver new insights about buyers, customers, and sellers. Read this report to understand the leadership role sales operations must take to deliver value with an insights-driven sales system that meets the needs of key stakeholders.