Trends Report

Unlock Personalization's Potential With Help From Service Providers

Personalization Is Hard; Digital Experience Service Providers Can Help With Skills And Technologies

June 16th, 2017
DJ
Danielle Jessee
With contributors:
Martin Gill , Amy Homan , Andrew Reese

Summary

Advances in technology and customer urgency have made personalization hot again. By pulling customer data, content, and algorithmic matching engines out into a personalization architecture, firms can deliver contextually relevant experiences across journeys, not just touchpoints. At the same time, service providers have amped up their ability and assets to help you implement these complex solutions. But what should digital business leaders look for? This report draws on Forrester's survey of 294 digital experience leaders to help you sort out what to look for from service providers.

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