Best Practice Report

Unlock The Power Of Design: Scale It Across The Enterprise

Design Thinking Done Right Helps All Employees Solve Problems Creatively From The Outside In

August 2nd, 2021
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
With contributors:
Rick Parrish , David Truog , Amelia Nickels , Kelsey Callahan

Summary

Designing well is key to the success of the world’s most customer-obsessed, innovative, and admired companies. These firms unlock the benefits of design by applying it as a business discipline across the enterprise and not treating it as a craft practiced only by professional designers. How? By teaching employees to think like and apply the practices of professionals — what we call “design thinking done right.” To scale design thinking as a business discipline, companies should create a formal program to spread understanding; use outcome-specific workshops to develop skills; include employees at all levels; and build a foundation of tools, methods, and support.

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