Best Practice Report

Unlock The Power Of Design: Scale It Across The Enterprise

Design Thinking Done Right Helps All Employees Solve Problems Creatively From The Outside In

August 2nd, 2021
With contributors:
Rick Parrish , David Truog , Amelia Nickels , Kelsey Callahan


Designing well is key to the success of the world’s most customer-obsessed, innovative, and admired companies. These firms unlock the benefits of design by applying it as a business discipline across the enterprise and not treating it as a craft practiced only by professional designers. How? By teaching employees to think like and apply the practices of professionals — what we call “design thinking done right.” To scale design thinking as a business discipline, companies should create a formal program to spread understanding; use outcome-specific workshops to develop skills; include employees at all levels; and build a foundation of tools, methods, and support.

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