Updating An Emerging Company's Board: How To Tell A Compelling Marketing Story

Once an emerging-company marketing leader has presented and received approval on the annual plan, it is critical to regularly update the company’s board on results, issues, and opportunities for improvement. Marketing leaders must continue to reiterate the primary story to the board, but also highlight new insights that could help with future planning or business alignment changes. This report discusses presentation guidance to help leaders tell marketing’s story throughout the year without being waylaid by discussions focused on individual tactics or metrics, which tend to diminish the role of the marketing function.