Data Snapshot

US Consumers Are Interested In Using Automated Checkout In Grocery Stores

July 25th, 2023
Lauren Cevallos, Analyst
Lauren Cevallos Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Today’s US consumer values convenience and is willing to try new digital experiences while shopping: More than two in five US online adults have used or are interested in using automated checkout technologies (e.g., scan-and-go, smart cart, just walk out) when shopping at a grocery store. Consumers can use these technologies to shop, transact, and exit the store without a cashier or kiosk. Thirty-four percent of US online adults who haven’t yet used a smart cart in a grocery store said they are interested in doing so. This is a snapshot of Forrester’s consumer data on interest in and adoption of checkout technologies in grocery stores.

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