Data Snapshot

US Consumers Are Interested In Using Automated Checkout In Retail Stores

July 28th, 2023
With contributors:
Fiona Swerdlow , Delilah Gonzalez , Demi Starks

More than two in five US online adults have used or are interested in using automated checkout technologies (e.g., scan and go, smart cart, just walk out) when shopping at a retail store (excluding grocery stores). Consumers can use these technologies to shop, transact, and exit the store without a cashier or kiosk — enhancing the convenience they seek when shopping. One-third of US online adults who haven’t yet used a smart cart in a retail store said they’re interested in doing so. This is a snapshot of Forrester’s consumer data on interest in and adoption of automated checkout technologies in retail stores.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.