US Impulsive Shoppers More Closely Scrutinize Brand Impact When Making A Purchase Than Their More Deliberate Peers

We might expect that consumers who say they make impulsive purchases wouldn’t take corporate values into account. However, US impulsive shoppers are actually more attentive to brand values and environmental and social impacts when making a purchase than their more deliberate peers: 38% of US impulsive shoppers say at least one of these factors is an important consideration, versus just 25% of their deliberate counterparts. This report provides a snapshot of Forrester’s data to show how brands can better market to consumers that often make more impulsive purchasing decisions.