Summary
The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use sales and specials sites like TravelZoo to research leisure travel online — now represent 17% of leisure travelers, up from 11% in Q4 2007. Sale Seekers deserve eBusiness' attention. They're well educated and have an average annual household income of $103,000. Sale Seekers are also more likely to book leisure travel online — 91% are Bookers, versus 68% of all US online leisure travelers. Among the ways eBusiness executives can successfully serve Sale Seekers: Make value easy to find on your Web sites, embrace the mobile channel, and give Sale Seekers the tools to help them stay within budget.
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